
Two Ways to Apply Tags
1. AIP-Level Tags
Every AIP has a Tags field where you can specify labels that are automatically applied whenever that AIP is triggered. For example, if you have an AIP for abusive language detection, you might add a tag likeabusive. Every conversation that matches this AIP will be tagged automatically.
Use case: Categorizing by topic (withdrawals, deposits, bonuses, complaints)
2. @Add Tags Action
In your AIP instructions, you can use the@Add Tags action to apply tags conditionally based on the conversation flow.
Help Desk Sync
Tags applied by Cevro sync to your help desk (Intercom, Zendesk, LiveChat, etc.), where you can:- Filter conversations by tag
- Create automations based on tags
- Run reports on tag frequency
Channel-Specific Behavior
Each help desk handles tags differently. Here’s what you need to know:LiveChat
LiveChat
Tags are scoped to groups. A tag must exist in the specific LiveChat group that the conversation belongs to — not just in your general tag list.Cevro automatically creates missing tags in the correct group when applying them, but if tag creation fails silently (e.g., due to permission issues), the tag won’t appear on the conversation even though no error is visible.If a tag isn’t being applied:
- Go to Settings > Team > Groups in LiveChat
- Open the group that handles the brand’s conversations
- Check if the tag exists in that group’s tag list
- If missing, add it manually — LiveChat requires tags to be present at the group level, not just globally
Zendesk
Zendesk
Tags are applied as ticket metadata. Zendesk automatically formats tag names and strips invalid characters. No pre-configuration required — any tag name works out of the box.Limit: Maximum 5,096 characters for all tags combined on a single ticket.
Intercom
Intercom
Tags are workspace-global. Cevro creates any missing tags automatically. No special configuration needed.
Zoho
Zoho
Tags are organization-level. Cevro creates any missing tags automatically. No special configuration needed.
Best Practices
Be consistent — Use a standard naming convention (e.g.,category-subcategory like billing-refund)
Tag for reporting — Think about what you’ll want to filter and analyze later
Don’t over-tag — A few meaningful tags are better than many overlapping ones
Combine with AIP-level and instruction-level — Use AIP-level for topic categorization, instruction-level for outcomes
Saving and Publishing
Tags follow the same save/publish flow as other AIP settings:- Make changes in the AIP editor
- Click Save to save as draft
- Click Publish when ready for production
Changes to tags only affect new conversations. Existing conversations keep their original tags.
Related Documentation
- AI Procedures (AIPs) — Where you configure AIP-level tags
- Player Context & Actions — Using @Add Tags in instructions