Setting Up Brands

Add and configure brands in your Cevro workspace

If you operate multiple brands (casino sites, sportsbooks, or sweepstakes platforms), each brand can be configured independently in Cevro. This lets you customize the AI’s behavior, knowledge, and available actions per brand.

Adding a Brand

1. Navigate to Brands

   Go to Settings → Brands in your dashboard.

2. Create a new brand

   Click Add Brand and provide:

   • Brand name — The display name for this brand
   • Logo — Upload your brand’s logo for easy identification
3. Map to your help desk

   Link the brand to the corresponding entity in your help desk:

   Help Desk	Maps To
   Zendesk	Zendesk Brand
   LiveChat	LiveChat Group
   Zoho	Zoho Department
   Intercom	Configured per workspace

   This mapping ensures that when a player contacts support through a specific brand’s widget, Cevro knows which brand they’re interacting with.

4. Enable the brand

   Toggle the brand on when you’re ready for Cevro to handle its traffic. Brands default to off, so you can configure everything before going live.

Brands that are toggled off will still receive incoming conversations — they’ll just be passed through to your human agents without AI processing.

What You Can Customize Per Brand

Once a brand is created, you can tailor the AI experience:

• Brand-specific AIP variations — Customize AI Procedure instructions, tools, and tags for each brand
• Brand-specific knowledge base — Separate article collections so Brand A’s help content doesn’t bleed into Brand B’s responses
• Automation toggle — Enable or disable AI handling per brand independently

Multi-Brand Strategy

If you’re launching with many brands, start by enabling Cevro on a small subset. Once you’re confident in the setup, expand to additional brands. This is easier to manage and gives you a controlled environment to iterate.

Shared vs Brand-Specific AIPs

Most AI Procedures work across all brands by default. Only create brand variations when the handling genuinely differs — for example, different bonus policies or different escalation departments per brand.

Related

• Brand Variants — Customize AI behavior per brand
• Deploying Cevro — Going live with your brands