
What is Chatform
Chatform is an AI powered player support platform that resolves tickets with empathy and human-like reasoning. With Chatform, you can automate player support ticket resolutions, increase player retention and reduce contact center volume to unlock scale and improve the players experience in your online casino.Why we developed Chatform
We developed Chatform because we were tired of the same old, impersonal chatbots that were limited in effectiveness and provided a subpar customer experience. At Chatform, we’re revolutionizing player support with AI agents that go beyond simple automation. We’ve built a platform that truly understands your players, delivering effective personalized and empathetic resolutions that feel human. Imagine:- Automatically resolving 80% of player support tickets, reducing the relience on human support agents freeing your team to focus on more complex issues and elevate the experience for your most valuable players.
- Effortless integration with your existing help desk, seamlessly extending your support capabilities and streamlining your workflow.
- AI that learns and adapts, understanding your player’s needs and providing tailored solutions in real-time.
AI agents vs (AI) Chatbots
The potential of AI agents is vastly underestimated and often misunderstood. AI agents are not merely better chatbots; they represent a fundamental shift in how brands interact with their players.Traditional Chatbots
Traditional chatbots operate on a keyword-based system, guiding players through a predefined conversational flow based on specific words or phrases. While these systems can be useful for simple flows, they require significant effort to manually build and maintain these flows. Entire teams are often dedicated to managing complex flows in various geos and languages.

AI Chatbots
AI chatbots represent an improvement over their traditional counterparts, incorporating “intents” along with keyword matching. This allows them to recognize a wider range of player language and interpret meaning beyond literal phrases. However, they still rely on pre-programmed responses and struggle with complex queries.GenerativeAI Chatbots
Many platforms now offer “generative AI” capabilities for chatbots. This technology allows them to formulate answers on the fly based on a knowledge base or FAQ, much like a sophisticated search engine. While impressive, these capabilities are still limited. While they can effectively answer general brand questions, such as “Where can I see my bonuses,” they are unable to address real player issues that require context and deeper cognitive abilities such as “I didn’t get my deposit bonus” .Chatforms AI agent
This is where AI agents truly excel. They possess the ability to engage in natural, human-like conversations, understanding the nuances of language and the context of the interaction. Furthermore, they can apply reasoning to solve players issues. Imagine a player who says they haven’t received their withdrawal. An AI agent can access the players data, assess the status of the withdrawal, perhaps they have exceeded the limit of withdrawals, and determine the appropriate course of action based on brands policies. They might tell the player to check back, they may initiate a back office ticket, or escalate the issue to a human agent, all without requiring a player to navigate through a series of frustrating flows.
Understanding the Chatform platform
Update your docs to your brand and add valuable content for the best user conversion.Ticket Types
Handling the different support ticket types
Analytics & Insights
Understanding the metrics and insights
Logs
Improve ticket handling instructions based on detailed logs
Support Desk
Connecting chatform to your support desk
Platform
Give access to player data and back office integrations
Reasoning
Make tailored reasoning decisions with personalized player data